Building a winning sales team in 2024 requires using up-to-date sales techniques that represent exactly how the modern buyer wants to buy — not how sales teams want to sell. 

That includes mastering skills such as:

• Consultative selling: Helping potential buyers determine how to beat their customers with your product, not how you want to overcome competition. 
• Virtual selling: Mastering the sales acumen required to confidently close large deals on camera.
• Business case writing: Learning to build a rock-solid business case for your product, rather than just sharing a list of ROI and case studies. 

Need to train your sales team on modern selling techniques to reach (and exceed) their quotas this year? We've compiled a list of the top sales training companies, programs, and courses to help you achieve that goal.

How to Choose the Best Sales Training Company for Your Needs

Provided that you’ve identified your team’s needs and goals, selecting the right sales training company depends on factors like:

Your budget 

Training costs and how vendors charge vary significantly. So, aside from the budget, consider the pricing to be sure it suits your needs. For example, a training program requiring on-site or 1-on-1 access will charge differently than a monthly/yearly/lifetime all-access subscription: 

Furthermore, sales training companies often do not list the cost on their websites, so be prepared to book a consultation to learn more. That means you must talk to several vendors to find one that suits your budget as a learner. 

Your industry

This is where picking the right sales training vendor gets tricky. Choosing the right sales training vendor depends on your team's existing skills and goals. Generalist trainers are a great option for quickly equipping new hires with foundational selling skills like objection handling, communication, and prospecting. These programs are typically more affordable and can be implemented quickly, getting your new reps selling faster. 

However, if your team already has a grasp of the basics, a specialized vendor focused on your industry might offer a slight advantage. These trainers can equip your experienced reps with deeper industry knowledge and the ability to showcase expertise on sales calls, potentially leading to higher ROI.

Delivery format

The delivery format is as important as the trainer's specialty. Nowadays, everyone is doing virtual sales training courses in various formats, such as live instructor-led, pre-recorded video lessons, etc.

However, only some people can communicate and effect change via virtual lessons. Many sales teams are still learning how to transition into virtual sales. Consider the available delivery format and whether the potential training provider can handle it for learners like you.

You can look up a sales trainer's YouTube videos to hint at how they communicate and see what people say about their communication in the comments. Consider your team's learning preferences, such as online, in-person, or hybrid. 

The Top 20 Sales Training Companies, Programs and Services Right Now

Here are the top 20 sales training companies, programs and courses you should consider getting in 2024 to educate your sales team.

1. PClub — Best Sales Training Programs & Courses for B2B SaaS Sellers

Pclub goes beyond basic sales training. We leverage domain experts – not just experienced trainers – to deliver programs focused on revenue generation. Why? We believe salespeople, like trainers, have unique skills and strengths. By handpicking the best in each domain, we ensure our trainers excel in teaching specific skills you won't find with a generalist approach. 

This allows us to target precise needs like quantifying pain points, crafting business cases, multi-threading deals, and building internal champions. In short, Pclub equips your team with hundreds of valuable "long tail" skills for immediate impact.

Key Features:

• Domain Expert Trainers: Each training module is led by a world-class subject matter expert, ensuring in-depth knowledge and real-world experience.
• Focus on Specific Skills: Pclub caters to upskilling teams in specific areas like quantifying pain, writing business cases, and multi-threading.
• Customizable Learning: Our skill development hub approach allows you to build tailored programs that address your team's specific needs. You can choose the skill level your team needs, the desired duration and start upskilling.  
• Delivery Options: We offer two training formats:some text
  • Platinum Passport: On-demand, expert-led online courses focusing on hyper-specific revenue skills. The platinum passport unlocks all training modules for $997/year or $99/month. 
  • Pclub for Business: A 6-day virtual instructor-led workshop covering advanced sales skills with a final live Q&A session.

Why Pclub:

Forget generic sales training! At Pclub, we unlock your team's true potential with expert-led programs.  Our instructors are more than just trainers – they're seasoned veterans who've dominated their industries. This translates to deeper learning for your reps. They'll gain not just theoretical knowledge, but also battle-tested skills to tackle real-world challenges. The result? A sales team equipped to close more deals and smash revenue goals. 

That’s why we shaped the best sales training programs to the following benefits: 

• Enhanced learning: Gain deeper understanding and practical application of skills from experienced trainers through webinars and other learning media beyond courses.
• Targeted skill development: Focus on specific areas to close skill gaps within your sales team.
• Improved performance: Equip your team with the skills they need to drive revenue growth.
• Varied learning options: Choose the format that best suits your team's needs and budget.

See more life-changing stories like Jasi’s

Top Sales Training Courses and Programs:

• SaaS discovery masterclass: Learn the 5-step discovery system great SaaS sellers use to create urgency from thin air and sell in an economic meltdown. 
• Win the Demo: How to run SaaS demos that SELL like crazy with the exact demo techniques that closed over $100,000,000 worth of SaaS.
• Cold email conversion machine: Break through the noise with proven cold email and outbound sequencing strategies that generate predictable pipeline despite economic headwinds.
• Multithreading masterclass: Learn how to get buy-in from multi-influencers and decision-makers to speed up the sales cycle and increase your win rates.
• Selling with Champions: Learn how to find and empower sales champions that sell when you’re not in the room so you can close bigger deals faster without getting ghosted.
• Webinars: Leverage our evergreen webinars to gain practical insights from leading experts in the field.

Pros: 

• Learn from the top 0.01% of sales professionals. 
• Get all-year access to top-rated interactive courses that cover every revenue skill. 
• Curate exact skill paths to take your teams to the next level. No need to pay for what you don’t need. 
• Learn-by-doing with hands-on exercises, projects, and weekly live classes with domain experts. 
• Improve sales performance across the board with personalized skill development for each unique individual.

Cons:

• Lessons only delivered in English, currently not available to international teams needing training in foreign languages. 

2. Winning by Design

Winning by Design (WBD) is dedicated to studying and teaching the revenue architecture that guarantees revenue growth. They believe that recurring revenue is the result of recurring impact. That is, customers will continue to stay with you, if you continue to deliver them the impact that they are seeking. To do that, WBD seeks to train sales teams to synthesize marketing and customer success to capture more buyer data that support the delivery of exceptional selling experiences. 

• Location: Global, primarily online delivery with optional in-person workshops.
• Length: Programs vary from live coaching with six 1-hour sessions held every one/two weeks to multi-month comprehensive programs.
• Focus: GTM alignment, Sales playbook design, prospecting.
• Audience: B2B sales professionals, Revenue and GTM leaders. 

Key Courses and Programs:

• GTM alignment workshop: Identify areas of improvement in your GTM to achieve and exceed your revenue goals. 
• Sales playbook design: Execute on key moments in the sales process with consistency and precision.
• Prospecting playbook: Master establishing lasting connections with your target accounts. 
• Frontline management training: Teach frontline managers how to create a coaching culture within their teams, including effective sales strategies for team meetings, sales role plays, and call reviews.

Pros:

• Learn from the top experts: Well-versed in GTM diagnostics, prospecting, sales playbook design, SDR/AE/Manager training. 
• Strong focus on customer-centricity: Helps salespeople build trust and create long-term value for customers.
• Flexible program options: Offers various program lengths and formats to cater to different needs and budgets.
• Experienced instructors: Training is delivered by seasoned sales professionals with real-world experience.

Cons:

• Narrow focus on B2B sales: May not be ideal for companies primarily focused on B2C sales.
• Programs can be expensive compared to some competitors.
• Best for big companies who want to overhaul their entire sales process.

3. Factor 8: Inside Sales and Virtual Sales Training Provider

Factor 8 addresses the challenges of slow ramp-up times and high rep turnover inside sales teams. Founded by experienced sales leaders, they offer virtual sales training modules designed to equip reps with the skills needed for long-term success. Their focus on virtual delivery makes them a good fit for geographically diverse teams or those seeking on-demand learning.

• Location: 24/7 online and on-demand sales training via the Sales Bar, ideal for individuals or small teams (10 or fewer). 
• Length: Custom digital sales training curriculum with lessons that varies from 3 minutes sales lesson videos and long lessons up to 30 minutes. 
• Focus: Virtual outbound sales performance training for inside sales teams
• Audience: Individual sales professionals, sales managers, sales leaders.

Key Lessons:

Factor 8’s  virtual sales training for inside sales teams cover the following skill-based and role-based lessons

• SWIIFT Discovery Dialogue (skill-based): Learn how to craft advanced questions that give sellers a roadmap to the sale and get prospects closing themselves. 
• Virtual sales training for BDRs and SDRs: Equip your business development reps with the skills and coaching they need to double their talk time and conversion rates.
• Skill-based training for inside sales reps: Master how to have business conversations that capture net new revenue and move opportunities through the pipeline.
• Cross sell and upsell training for inside sales: Give your team of cross/upsellers the sales acumen they need to capture and keep the attention of your current buyers.

Pros: 

• Factor 8 is niched and focused 100% on virtual sales training performance which makes them one of the best training companies to seek for such service. 
• They have their own unique sales methodology: SWIIFT and COACHN.
• Award-winning and reputable: The sales training company is led by sales leaders with verified reputation across various verticals and industries. 
• The Sales Bar, Factor 8’s sales training repository covers a very wide range of skill-based and role-based sales training programs.  
• Factor 8 has a record of happy customers in over 20 B2B and B2C verticals. 

Cons:

• Too many curriculums and training programs make it hard to decide what you want without contacting the team. 
• May not be suitable for organizations looking for industry-specific, effective sales training. 

4. Force Management

Force Management works with B2B companies to help them build elite sales organizations using a proven engagement approach that gets results. They do this by helping sales teams craft an action-selling motion around four key areas: message, plan,  process, and talent. 

From startups and early-funded companies to large and mid-sized organizations, Force Management’s goal remains to drive organizational outcomes and equip individuals with the tools for revenue success.

• Location: Primarily a blended approach with on-demand online sales training content (Ascender® platform) and potentially instructor-led modules
• Length: Varies
• Focus: B2B sales effectiveness training, including message development, sales planning, process improvement, and professional development.
• Audience: Individual sales professionals, sales managers, executives, investors. 

Key Lessons:

• Learn how to incorporate the MEDDIC sales methodology into your sales operations to improve sales qualification and drive predictable revenue.
• Equip reps to enable buyer-focused sales conversations and capture value with sales messaging training. 
• Equip your entire customer-facing organization to efficiently qualify, progress and close sales opportunities with Command of the Sales. 
• Building accurate sales pipelines and creating actionable forecasts.
• Conducting value-based negotiations for win-win outcomes.

Pros: 

• Proven engagement approach focused on key sales effectiveness areas.
• Solutions tailored for companies of all sizes (startups to large enterprises).
• On-demand content platform (Ascender®) for continuous learning reinforcement.
• Methodology designed for adoption and reinforced through various platforms.

Cons:

• This training program requires a conversation to determine pricing details.
  
  

5. Sandler Solutions

Sandler Training offers the Sandler Selling System®, a sales methodology focused on working smarter, reducing effort, and achieving greater sales success. Their program caters to individual team members, sales teams, and sales leaders.  They emphasize a consultative approach built on building value for the customer throughout the sales journey. Their solutions address common sales challenges such as finding qualified prospects, navigating the buyer's journey, and avoiding unnecessary discounting.

• Location: They offer physical training, online instructor-led training and self-paced training. They also run Sandler classes, which are complementary training sessions you can join at any local Sandler training center.
• Length: In-person; you can find a training center near you. They also offer online sales training via Sandler+. 
• Focus: B2B Sales process development and sales management.  The Sandler sales process emphasizes the qualification stage rather than the closing stage. The system provides a great opportunity to truly qualify your prospects so you sell to the right people.
• Audience: B2B sales teams from enterprises to startups and individuals. 

Key Lessons:

• Sandler Selling System Fundamentals: Learn the core principles of the Sandler Selling System® and how to apply them for effective action selling.
• Consultative Selling Techniques: Develop skills to guide prospects through the buyer journey and provide value throughout the sales process.
• Value-Driven Negotiation Strategies: Master negotiation techniques to reach win-win agreements that focus on mutual benefit.
• Building Strong Sales Habits: Develop and reinforce positive sales behaviors to achieve consistent and lasting success.
• Account Management Strategies: Learn how to manage existing accounts, foster customer loyalty, and drive account growth.

Pros:

• Proven sales methodology (Sandler Selling System®) with a focus on consultative selling.
• Flexible learning options to suit individual needs (online modules, instructor-led elements, coaching). 
• Addresses common sales challenges faced by salespeople.
• Offers programs for various levels of sales experience (Sales Foundations, Sales Mastery).
• Focus on building positive habits and reinforcing successful behaviors.
• Technology integration with their Sandler+ tool to enhance the learning experience.
• They have 50+ years of experience in sales training 
• They have a full suite of programs for sales teams , leaders and customer reps 

Cons:

• Best for enterprise sales teams who can endure the ongoing time commitment required.
• Certifications come at a separate price 
• Very expensive

6. FullFunnel

FullFunnel, led by B2B marketing veterans Andrei Zinkevich and Vladimir Blagojevic, caters specifically to mid-sized B2B tech and service companies. Their mission is to equip these businesses with the tools and strategies needed to navigate complex sales cycles and marketing campaigns.

• Location: FullFunnel offers online, on-demand courses supplemented by virtual calls with instructors.
• Price: Their program costs $997.
• Length: The program is self-paced.
• Focus: FullFunnel emphasizes a data-driven approach to campaign selection, helping sales and marketing teams make informed decisions that deliver tangible results.
• Audience: Their target audience includes SDRs, B2B marketers, entrepreneurs, and consultants.

Key Lessons:

• Demand & Account Awareness: Learn strategies to generate interest and visibility among your target accounts.
• Sales Enablement: Discover methods to equip your sales team with the resources they need to convert qualified leads.
• Go-to-Market Strategy: Develop a comprehensive strategy that identifies your ideal customer profile (ICP), promising market segments, and a compelling value proposition.
• Account Nurturing: Master strategies to cultivate relationships, engage prospects, and move them through the sales funnel.
• Deal Expansion & Retention: Explore tactics for maximizing deal value and preventing customer churn.

Pros:

• Cost-Effective Learning: FullFunnel provides a budget-friendly learning solution.
• Implementation-Focused: Their program focuses on practical application and actionable strategies.
• Supportive Community: They offer a responsive Slack community for ongoing support and peer-to-peer learning.

Cons:

• Marketing-Centric Focus: While they cover sales enablement, the program leans more heavily towards marketing topics.

7. SalesLabs

Saleslabs, led by Thibaut Souyris, is a subscription-based sales training platform designed for individual sales development representatives (SDRs), business development representatives (BDRs), account executives (AEs), and sales leaders. With a focus on continuous improvement, SalesLabs offers resources to help salespeople refine their prospecting and sales techniques.

• Location: Self-paced online course and 1-on-1 sales team training.
• Price: It's a monthly subscription service priced between $399 and $1999 for a life-time access.
• Length:  6 hours of instructional content.
• Focus: SalesLabs emphasizes developing effective prospecting routines and crafting compelling outreach messaging.
• Audience: Their primary target audience is SDRs.

Key Lessons:

• Prospecting Routine Development: Learn to build a structured prospecting workflow for consistent lead generation.
• Outreach Sequence Messaging: Master the art of creating clear and persuasive outreach messages in your sales sequences.
• Sales Career Mentorship: Gain access to career guidance and mentorship from experienced sales professionals.
• Crafting Cold Emails & LinkedIn Messages: Discover effective strategies for writing compelling cold emails and LinkedIn messages that get results.

Pros: 

• Cost-Effective: Saleslabs offers affordable training options.
• Learning Community: Benefit from interaction and peer-to-peer learning within the Saleslabs community.
• Flexible Learning: The self-paced format allows you to learn at your own convenience.

Cons:

• Limited Personalization: The program may not offer a high degree of personalization in learning content.
• Scalability Limitations: SalesLabs might not be suitable for large sales teams with complex training needs.
• No In-House Training: They do not offer on-site or in-house training solutions.

8. Harris Consulting Group

Harris Consulting Group was founded by award-winning sales leader, Richard Harris. Although they initially started as a dedicated sales and revenue partner for start-up and expansion stage SaaS organizations struggling to build or scale their sales teams, the sales training company has grown into one of the leading sales training providers with clients like Zoom, Pandadoc, and Salesloft. 

Their signature program, the "Sales Training and Reinforcement Program," emphasizes the N.E.A.T. selling methodology. They also provide additional programs like Sales Management and Leadership training and Founder Led Sales Training.

Training Details

• Location: Harris Consulting Group offers both live online and on-site training options.
• Price: Pricing information is not readily available on their website.
• Length: Program durations vary, with their Sales Training and Reinforcement Program lasting four weeks.
• Focus: Their core focus is on the N.E.A.T. selling methodology, which equips sales representatives with the skills to effectively qualify leads and earn the right to ask impactful questions.
• Audience: Their programs are designed for SDRs, inside and field sales teams, customer success teams, sales managers, and founders.

Key Lessons

• Master the N.E.A.T. Selling Methodology: Learn the N.E.A.T. framework (Needs, Expectations, Authorities, and Timing) to guide your sales conversations.
• Sales Training and Reinforcement Program: Benefit from a comprehensive program designed to enhance sales skills and knowledge for sales reps.
• Prospecting Techniques: Develop effective strategies for identifying and engaging qualified leads.
• The Art of Asking Questions: Discover how to ask the right questions at the right time to uncover customer needs and close deals.
• Leadership Development: Explore best practices for effective coaching and sales team management (specifically, the difference between 1:1 meetings and pipeline reviews).

Pros: 

• Harris Consulting Group tailors their programs to align with your company's specific value proposition and sales needs.
• They incorporate various sales philosophies beyond just N.E.A.T. selling.
• They provide continued support and follow-up after the training program is completed.
• Enhance your skills further with their one-on-one coaching programs for reps, managers, executives, and founders.

Cons:

• The lack of upfront pricing information on their website can be a drawback for potential customers.

9. ClozeLoop

ClozeLoop is founded on the belief that traditional sales methodologies are outdated, and instead, it advocates for its "ClozeLoop Core," a system designed for the modern B2B sales landscape. Led by Hilmon Sorey, they offer training and sales enablement resources to help B2B teams of all sizes, from startups to enterprises, and even investors. 

Clozeloop’s training helps create a scalable foundation to ensure reps utilize best practices and frameworks within their prospecting and sales cycles. They also provide additional resources through ClozeLoop University and their Bookstore.

• Location: ClozeLoop offers both live online and on-site training options.
• Length: Training durations vary. 
• Focus: ClozeLoop emphasizes perfecting the discovery process through effective questioning and prioritizing customer pain points.
• Audience: Their target audience encompasses sales teams across all company sizes, from startups to enterprises, and even investors.

Key Lessons:

• Market Mastery: Learn to identify direct and indirect competitors, understand your ideal customer's problems, and transform your approach from pitching to trusted advisor.
• Sales Mastery: Master the Triangle Selling methodology, a framework designed to bridge strategy and execution. This includes clear frameworks for front-line manager enablement and alignment of leadership goals.
• Coaching Mastery: Develop practical coaching skills with the C.O.A.C.H. framework, enabling you to train your sales team and accelerate their performance. 

Pros:

• ClozeLoop tailors programs to your specific needs.
• Benefit from the knowledge of highly professional trainers.
• Programs cater to beginners, experienced salespeople, and companies lacking a sales strategy.
• ClozeLoop promises their sales training participants will see the impact of the program within 90 days. 

Cons:

• Tight training schedule. Participants might prefer the training to be spread out over more days.

10. JB Sales

John Barrows, founder and lead trainer at JB Sales believes in the transformative power of sales done right, and JB Sales offers a variety of programs to equip salespeople with the skills they need to succeed.

Their core offering includes three team training packages with varying levels of support, including yearly memberships, coaching hours, resources, and access to John's "Signature Training Programs." Individual memberships cater to those who want to hone their skills independently. JB Sales also provides on-demand courses, keynote speeches, workshops, and a podcast for continuous learning.

Key Details

• Location: JB Sales offers a blend of signature programs that cater to team and individual needs. All training takes place on-site or virtual live sessions.
• Price: Individual memberships start at $749 per year, while team training packages range from $7,500 to $50,000 annually.
• Length: Programs include yearly memberships and one-day events.
• Focus: Professional sales training and resources.
• Audience: Their programs target both sales teams and individual salespeople.

Key Lessons:

• Filling the Funnel: Learn strategies to build a robust meeting pipeline with key decision-makers.
• Driving to Close: Master techniques for uncovering value, fostering urgency, and closing deals efficiently throughout the sales cycle.
• Sales Ready Messaging: Develop compelling messaging that resonates with your target audience.
• Objective Negotiations: Sharpen your negotiation skills for win-win outcomes.

Pros:

• Transparent pricing. 
• Blended Learning Approach: JB Sales combines live sessions with self-paced learning for maximum flexibility.
• Focus on Practical Sales Skills: Their programs are designed to be clear, concise, and actionable.
• Excellent for Beginners: The program is well-suited for those new to the sales profession.

Cons:

• Some of JB sales training programs cover 30 participants. Participants might prefer smaller group settings for a more personalized experience.

11. Corporate Visions

Corporate Vision is a sales training company that is well known as the leading provider of science-backed revenue growth services and solutions for B2B sales. Their approach is simple: helping B2B sales teams pinpoint the best way to engage and close sales opportunities by gaining superior understanding of how their buyers make decisions. 

• Location: Self-paced online courses, instructor-led virtual training, and instructor-led classroom. 
• Length: Varies based on the program.
• Focus: Science-based sales process optimization
• Audience: B2B sales teams at enterprise and mid-market size.

Key Lessons

Aside from sales coaching, sales leadership training, and buyer insight research, Corporate Vision offers a sales skills training program that covers the following key lessons:

• Initiate Value: Train your entire organization to get the prospect’s attention and ask the right discovery questions to gain their interest.
• Create Value: Overcome buyer inaction and differentiate your solutions.
• Capture Value: Learn the sales negotiation techniques and counterintuitive closing strategies to close deals even when your buyers now have all the power in sales negotiations.
• Expand Value: Learn how to keep and grow your existing customers to drive long-term value. 

Pros: 

• Science-backed sales training.
• Intuitive User interface for Sales Process Management and Structured Selling Methodology.
• Real-life examples and narrative style of the training.
• Proven years of experience.
• Unique sales methodology and framework to accelerate value.

Cons:

• Pricing not available. 
• There are too many sales training modules that seem to cover the same issues. 
• You might need in-depth research to understand the unique value. 

12. RAIN Group

Rain Group is a sales training and development company, specializing in programs for both sales professionals (SDRs) and sales managers. Their core curriculum focuses on equipping salespeople with the skills needed for success across various sales cycle stages. Key programs include consultative selling, insight selling, action selling, prospecting, account management, sales team productivity, and sales management & coaching for managers.

• Location: Rain Group offers both in-person and virtual training options, including coaching and reinforcement components.
• Price: Their pricing starts at $199 per month (though specific program costs might vary).
• Length: Program durations are variable.
• Focus: Rain Group provides comprehensive sales training and development programs that encompass various aspects of the sales process or sales approach.
• Audience: Their target audience includes SDRs and sales managers.

Key Lessons:

• Consultative Selling: Learn to build trust and become a trusted advisor to your clients.
• Insight Selling: Discover how to uncover customer needs and tailor your approach accordingly.
• Winning Major Sales: Develop strategies for closing high-value deals.
• Sales Negotiation: Master the art of negotiation to achieve mutually beneficial outcomes.
• Sales Productivity: Optimize your time management and streamline your sales workflow.

Pros:

• Actionable Strategies: Rain Group emphasizes practical and implementable sales techniques.
• Experienced Coaches: Benefit from the guidance of highly skilled sales coaching professionals.
• Personalized Learning: They offer a high degree of personalization to cater to your specific needs.

Cons:

• The large number of courses might make it challenging to choose the right program without booking a call.
• While the starting price is attractive, the overall cost might be prohibitive for smaller sales teams.

13. ASLAN

ASLAN believes salespeople who are struggling to close deals must make a crucial mindset shift to connect and engage today’s buyers without giving off the usual transactional perception that makes them avoid sales reps in the first place. Through its Other-Centered Selling philosophy, ASLAN helps salespeople drive buyer engagement and influence decisions by teaching them to redefine their sales role, adopt a new mindset, adjust their process, and develop new skills.

• Location: Onsite and virtual sales training experience. 
• Length: Depends on the learning program, variable. 
• Focus: Sales training and sales management training.
• Audience: They have sales training programs for the entire salesforce, from SDRs to Customer Success Managers and Sales Engineers. 

Key Lessons:

ASLAN’s Other-Centered-Selling builds its overall sales training around the following key philosophies: 

• Your team would learn how to remove that barrier by reframing the salesperson’s role as one focused on service rather than pushing a product.
• Acquire the crucial mindset shift for uncovering customer needs, whether stated or unstated.
• Differentiate between pushing a product, and proactively leading a customer to solutions that address specific needs or challenges.
• Train sales reps to become trusted advisors and transition from reactively responding to customer requests to leading the conversation

Pros: 

• Powered by a unique selling methodology and framework.
• Provides a working framework to sales resistance when talking to a customer.
• Training content is presented in an easy to follow way.

Cons:

• Pricing information is not provided.
• Methodology and framework might not be suitable for less experienced sales teams.

14. ValueSelling Associates

ValueSelling Associates want sales professionals to compete on value, not price. They reinforce this mission through the ValueSelling Framework that powers their sales training and virtual sales training programs. 

Here are the key details of the Value-based sales training:

• Location: On-site and online workshops

• Length: Varies depending on the module
• Focus: ValueSelling Methodology
• Audience: B2B SaaS sales

Key Lessons:

• Gain the skills to have a business-focused sales conversation with prospects regardless of the industry or size. 
• Learn how to uncover, articulate and confirm the value a buyer will receive by doing business with you.
• Discover a questioning process to manage any conversation, along with the tools and skills needed to execute it effectively.
• Fully customized sales program designed to meet – and exceed – your revenue goals.

Pros: 

• Offers specialized virtual sales training
• Unique sales methodology and framework

Cons:

• Pricing is not transparent.
  
  

Frequently Asked Questions About Sales Training Companies

What Are Sales Training Companies?

Sales training companies are organizations that provide training programs and resources to help salespeople improve their skills, boost their sales productivity and close more deals.

What Is a Sales Training Program?

A sales training program is a structured learning experience designed to equip salespeople with the knowledge, skills, and behaviors needed to succeed. It begins with sales trainers consulting sales managers to understand their team’s needs in skills training or sales process methodology development.

When Should You Hire a Sales Training Company?

You should consider hiring a sales training company when your sales team faces any of these challenges:

• Skill Gaps: Is your team struggling with specific areas of the sales process, like prospecting, objection handling, or closing deals? A training program can equip them with the necessary skills to overcome these issues.
• Plateaued Performance: Training can help refresh your team's approach, introduce new techniques, and boost their motivation.
• New Market Entry: Domain-specific sales training can ensure your reps understand the unique challenges and opportunities in that space.
• Onboarding New Hires: Training programs can provide a structured learning experience and accelerate their ramp-up time.
• Generic Sales Tactics No Longer Working: Today's buyers are savvier than ever. If your team relies on outdated scripts and techniques, training can help them develop a more personalized and consultative approach.

While sales training can be incredibly beneficial, in situations in which you don't have an established sales process or teams, an outsourced SDR team can be a more valuable investment than sales training.  For example, outsourcing B2B sales functions can be a cost-effective way to jump-start your sales pipeline if you're a small business or startup with a limited budget or internal bandwidth.

What are the Benefits of Working with a Sales Training Company?

Working with a sales training company helps to increase sales performance metrics by filling the skill and strategy gap previously preventing reps from selling more effectively.

For example, a training program that successfully trains SDRs and AEs on effective objection handling techniques can lead to increased win rate, enhanced action selling, and shorter lead-to-close period. 

Reach Your Sales Team’s Full Potential with PClub’s Sales Training Programs

Don't settle for average sales performance in 2024. Equip your team with the sales skills it needs to thrive and crush its revenue goals.

Pclub's industry-leading sales training programs, meticulously crafted by domain experts, go beyond generic tactics. Our courses empower your reps with the right skills and battle-tested sales techniques that close deals and drive real revenue growth.

• Master the art of prospecting and lead generation.
• Build strong relationships and establish trust with prospects.
• Communicate effectively and tell compelling stories that resonate with your audience.
• Handle objections with ease and close deals confidently.
• Develop strong negotiation skills and secure the best outcomes.
• Foster lasting customer relationships and drive recurring revenue.

And much more.

See the Pclub difference for yourself. Take advantage of Pclub’s collection of sales training courses and programs for revenue teams. Book a demo today.